You probably know how to build dashboards and custom reports, filter Analytics views and navigate through the menus. Even so, you might not have noticed some of the Analytics features hidden in the plain sight.
Tag: Universal Analytics
Universal Analytics, the trusted analytics platform for many years, has officially been phased out and replaced by GA4. While no longer supported, its session-based model and familiar features offer valuable lessons for digital analysts.
In this section, explore legacy insights, case studies, and ideas for updating or transitioning these approaches to modern platforms like GA4.