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How to use Google Analytics & Google Tag Manager as SEO crawler

In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.

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Send event nonInteraction field as custom dimension to Google Analytics

Note: This is an old Universal Analytics related blog post. If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation. 

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How to use document language as a content grouping in Google Analytics

Very often, I use content language as a custom dimension or as a content group in Google Analytics. It is very easy to do as long as your HTML  code defines the language correctly.

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How to document Silktide Cookie Consent clicks with Google Analytics events

Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.

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How to use office hours as a custom dimension in Google Analytics

Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.

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Lifetime value report in Google Analytics (still in beta)

I just noticed a new report in my Google Analytics accounts: the Lifetime Value Report is a valuable addition to the existing reports. It is still in beta.

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How to move a Google Analytics property from one account to another

For a long time, it was impossible to move a Google Analytics property from one account to another. Now there is an easy way to do this.

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The better (and well hidden) way to plot rows in Google Analytics

Did you know that you can plot rows in two different ways? You probably know how to use the standard plot rows button available in GA reports.

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How to feed your content marketing machine with data from Google Analytics

Finding fresh ideas for blog posts or content marketing can be a challenge. In this blog post, you’ll learn how to use Google Analytics for creating new ideas for blog post topics. Is it difficult for you to find an idea for your next blog post? For me, it certainly is.

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5 Free and Useful Chrome Extensions for Google Analytics Users

Want to debug your Google Analytics installation or get more out of the reports? These 5 free Chrome plugins will make your life as web analyst much easier.