In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
Tag: Universal Analytics
Universal Analytics, the trusted analytics platform for many years, has officially been phased out and replaced by GA4. While no longer supported, its session-based model and familiar features offer valuable lessons for digital analysts.
In this section, explore legacy insights, case studies, and ideas for updating or transitioning these approaches to modern platforms like GA4.
Note: This is an old Universal Analytics related blog post. If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation.
Very often, I use content language as a custom dimension or as a content group in Google Analytics. It is very easy to do as long as your HTML code defines the language correctly.
Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.
Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.
I just noticed a new report in my Google Analytics accounts: the Lifetime Value Report is a valuable addition to the existing reports. It is still in beta.
For a long time, it was impossible to move a Google Analytics property from one account to another. Now there is an easy way to do this.
Did you know that you can plot rows in two different ways? You probably know how to use the standard plot rows button available in GA reports.
Finding fresh ideas for blog posts or content marketing can be a challenge. In this blog post, you’ll learn how to use Google Analytics for creating new ideas for blog post topics. Is it difficult for you to find an idea for your next blog post? For me, it certainly is.
Want to debug your Google Analytics installation or get more out of the reports? These 5 free Chrome plugins will make your life as web analyst much easier.