Matomo Analytics is a free, open-source digital analytics tool that gives you full control over your website and mobile app data. With a focus on privacy, Matomo ensures compliance with regulations like GDPR and allows you to store data securely on your servers or trusted cloud environments.
In this section, you’ll find articles covering setup, best practices, and advanced features to help you optimize your use of Matomo for data-driven insights.
As more companies seek alternatives to Google Analytics, they must also consider which tag management tool to select. A tag manager enables you to manage marketing and analytics tags on the website without modifying your site’s code. This enhances data tracking, improves website speed and simplifies tag management.
The Matomo open-source web analytics software is gaining traction as organisations increasingly prioritise data privacy and ownership. Unlike many other analytics platforms, Matomo offers users full control over their data. This makes Matomo Analytics an ideal choice for industries like the public sector, healthcare, legal firms, and any organisation with strict data privacy policies.
Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!
In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.