Minimalism influencers advocate no-buy months. They stop buying anything unnecessary to focus on what they need.
In digital analytics, we can use “no tagging” months and quarters to focus on data that matters.
What is a “no tagging” month?
Analytics setups often grow without limits.
New tracking requests come in weekly. “Track this button, add that event”. But how often do we stop to ask if the extra data is useful?
A “no tagging” gives us time focus on data quality instead of data quantity.
For one month, commit to:
- No new tracking requests
- No additional tags or pixels
- No new implementation work started
Instead, use your time to one or two of these:
- Declutter your tracking. Remove unused tags, consolidate redundant events, and standardise naming conventions to avoid duplication.
- Shift focus to analysis, recommendations, and experiments. Analyse the data you already have. What insights can you generate from existing event tracking? If you can’t think of anything, you need better questions, not more data.
- Improve data quality. Audit your data for bugs and inconsistent data. Are your conversions tracked correctly? Next month, prioritise fixing these instead of new tagging.
Why Do This?
Data collection is important (step C of my CARE framework!). Not every tagging request adds value.
Often, we just add more and more tracking without activating what’s already in place.
This leads to:
- Messy analytics setups – Data becomes difficult to interpret.
- Implementation bottlenecks – We spend time maintaining a bloated system instead of working on strategy.
- Data fatigue – It is hard to focus on what truly matters.
“No tagging month” lets us focus on value
A no tagging month is not about stopping progress. It’s about taking a step back to ensure we have a solid foundation and activate the data.
Focus on getting more value from the data you already have.
One month. No new tags. Just better insights.