MeasureCamp 2024
One core idea that keeps resonating with me is data minimization. We should focus on “collecting and processing only the personal data necessary to fulfil that purpose.”
This isn’t just a good practice; it’s also in line with essential regulations like GDPR.
I’ve been looking at the principles of great designers like Dieter Rams and Alvar Aalto. Their philosophy of “Less but better” is incredibly relevant to analytics.
Dieter Rams’ 10 Rules of Good Design can be adapted to our field. For example, “Good analytics is as little data collection as possible.”
Here are some key takeaways I’ve been focusing on:
- Focus on essential data: What information do we really need?
- Strive for clarity: Our analytics should be easily understandable.
- Aim for long-term practices: Our analytics must be honest, sustainable, and not intrusive.
I’ve asked myself, “Is rational, business-centric minimalism possible in analytics?” I believe it is. It’s about being deliberate, thoughtful, and prioritizing what truly matters.