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Introduction to Matomo Analytics for decision-makers

The Matomo open-source web analytics software is gaining traction as organisations increasingly prioritise data privacy and ownership. Unlike many other analytics platforms, Matomo offers users full control over their data. This makes Matomo Analytics an ideal choice for industries like the public sector, healthcare, legal firms, and any organisation with strict data privacy policies.

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After MVA: Is it time to build something more advanced?

In my previous article, I suggested a minimalist approach to digital analytics known as Minimum Viable Analytics (MVA). This approach focuses on implementing essential analytics features that provide immediate value without overwhelming resources or requiring a specialist’s expertise.

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Minimum Viable Analytics (MVA) provides value almost immediately

More isn’t always better. Vast amounts of data can offer material for deep insights but can also overwhelm and complicate decision-making. This is where Minimum Viable Analytics (MVA) comes in.

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GA4 / Google Analytics certification study guide & free learning materials for 2024

Are you new to GA4 or Google Analytics in general? Do you need to get Google Analytics Certification? Fortunately, with the help of free Google Analytics study material and certification study guides, you can become the next GA4 superstar!

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Analytics of Anti-Conversions: Enhance the UX and Conversion Rate

With web analytics, you can identify where the digital customer experience fails. This can be achieved by measuring anti-conversions.

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From CRAP to CARE – Level up your digital analytics game

Does your organization struggle to provide a return on investments in digital analytics? Many organizations collect and report digital analytics data from their websites, but unfortunately, they often fail to derive insights and take action based on those insights.

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Piwik PRO tag manager or GTM?

Should you use Piwik PRO tag manager or Google Tag Manager for implementing Piwik PRO?

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Seven reasons to migrate from Google Analytics to Matomo Analytics

Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!

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Matomo Analytics event tracking using data attributes

In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.

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How to use Google Analytics & Google Tag Manager as SEO crawler

In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.