What are you going to do when the machines take over the marketing world?
Most of the work you do today will be done by software in 2020.
For example:
π₯ Scripts, rules & software take care of PPC optimisation.
π₯ Machine learning algorithms optimise your display advertising.
π₯ Ad variations are created automatically.
π₯ Web analytics software tracks almost everything by default and alerts you automatically.
And so on.
The future is here and now.
This can be done by a couple of simple scripts and almost free tools. Even today.
Here a couple of ideas for you:
β
Learn to create digital marketing strategies or creative campaigns.
β
Improve your analytical skills to provide your clients with more strategic ideas.
β
Learn to understand what happens inside the black box doing all the ML stuff for you.
β
Learn to code – JavaScript, Python or R.
β
Move to sales.
You need to act now. In 2020 it’ll be too late.
π Choose your path and learn something new every day.
π Update your skills.
π Upgrade yourself.