Every marketer should have a basic understanding of web analytics

Every marketer should have a basic understanding of web analytics

Otherwise, they are just losing money. Fortunately, it is easy for you to acquire the minimum skills needed by modern marketers.

What should you do?

✅ Read the best web analytics blogs. Start with Avinash Kaushik’s Occam’s Razor. You should probably read everything Avinash has ever written.

✅ Study for the Google Analytics Individual Qualification. Watch the videos, read the GA documentation. If you don’t have access to a GA account, you can use the free Demo Account. Pass the exam.

✅ Learn to implement Google Analytics using Google Tag Manager. Create a blog for this purpose if you don’t have anything else to track.

✅ Learn to use campaign tracking. Otherwise, you won’t be able to track your campaigns with Google Analytics.

✅ Refresh your statistics. Otherwise, your decision-making will not be optimal even if you have analytics data.

Do you agree? Would you add anything here?