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Category: Articles
Long-form content about digital analytics, tips, tricks & tools from Google Analytics to Piwik PRO.
With web analytics, you can identify where the digital customer experience fails. This can be achieved by measuring anti-conversions.
Does your organization struggle to provide a return on investments in digital analytics? Many organizations collect and report digital analytics data from their websites, but unfortunately, they often fail to derive insights and take action based on those insights.
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Piwik PRO tag manager or GTM?
Should you use Piwik PRO tag manager or Google Tag Manager for implementing Piwik PRO?
Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!
In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.
In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
Note: This is an old Universal Analytics related blog post. If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation.
Very often, I use content language as a custom dimension or as a content group in Google Analytics. It is very easy to do as long as your HTML code defines the language correctly.
Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.