These skills are critical to your success as web analyst:
- Business understanding. It is all about business, not about tags and javascript code.
- Interest in optimising everything (if it is a skill?). The purpose of web analytics is to optimise owned and paid media, improve the usability and user experience.
- Elementary statistics. Without statistics, you will never be able to understand your data. Interest in time series models, machine learning & linear algebra is even better.
- Presentation skills. If you can’t present your findings in an understandable way you’ll never convince the stakeholders to follow your recommendations
- Analytical thinking. You need to be able to break big problems into smaller problems & use facts for reaching your conclusions.
- Logical reasoning. Induction and deduction are your friends.
- Learning skills. A web analyst must always be learning something new. Never stop learning.
What? No javascript coding skills?
No. Of course, being able to hack javascript is a great skill for anyone interested in implementing web analytics.
But Python and R are certainly useful for web analysts.