7 steps for successful web analytics.
Do this in 2018 to outplay your competition.
Web analytics is critical to your success. Without a good analytics setup, you cannot optimise anything.
You need a setup with:
✔️ Conversion tracking you can trust – with no duplicate sales and no missing conversions.
✔️ Campaign tracking & integration with ad platforms – to optimise your paid media.
✔️ Event tracking for user interaction – in order to know what UI features are used and how.
✔️ User experience tracking – to improve your CX.
✔️ Custom dimensions & metrics – based on your business needs.
✔️ Content groups – for analyzing your content types.
✔️ Dashboards – for simpler reporting.
Do you know what to do next?
I suggest the following:
1. Audit your analytics setup.
2. Based on the audit, fix the bugs first to create a simple and strong GA setup.
3. Customize the setup based on your needs with event tracking, custom dimensions & metrics.
4. Define your KPI’s
5. Automate the reporting with dashboards.
6. Start using the data for your decision-making.
7. Continue this as a process.