Three quotes about disruption in advertising.
1️⃣ “Men and methods will be measured by the known returns, and only competent men can survive.”
2️⃣ “Enormous advertising is being done along scientific lines. Its success is common knowledge. Advertisers along other lines will not much longer be content.”
3️⃣ “We who can meet the test welcome these changed conditions. Advertisers will multiply when they see that advertising can be safe and sure. Small expenditures made on a guess will grow to big ones on a certainty. Our line of business will be finer, cleaner when the gamble is removed.”
All quotes from Scientific Advertising by Claude Hopkins (1923).
What do you think?