Every web analytics implementation is broken. You should fix your analytics.
And start from the things that matter most. These are:
1️⃣. Campaign tracking. Without campaign tracking, you can’t segment your visitors and conversions based on campaigns. If you can’t segment your visitors, you can’t attribute conversions to correct acquisition channel.
2️⃣. Conversion tracking. The accuracy of your conversion tracking is critical to your success. Use monetary values if possible.
3️⃣. Traffic acquisition costs. If you don’t import the traffic acquisition cost from advertising channels, you can’t analyse the ROI of your advertising in Google Analytics.
After this, you can, for example
✅ analyse the ROI of different campaigns
✅ analyse the ROI of different channels and medias
✅ optimise your media budget allocation
✅ analyse the performance of different ad networks using the same tool
✅ optimize your website for conversions.
If you need help with your analytics implementation, send me a message.
📌 And if you want to read more about analytics & marketing, add me to your contacts!