Digital analytics built for decisions, not dashboards. Privacy-first. European tools. No complexity for its own sake.

Personal data was leaking to GA4. They called me in. I fixed it.

They had to stop using GA4. I migrated them to an EU analytics stack.

They didn’t know who their customers were. I built customer personas with unsupervised machine learning.

They didn’t know which channels increased revenue. I told them.

I’ve worked by the same principles for over a decade:

  • Simplicity over complexity
  • Embrace privacy
  • People over tech

I work with two or three clients at a time — on analytics strategy, EU tool migrations, and econometrics projects. I also speak at conferences and events.

I prefer clients who need strategic thinking, not just tag management.

Do you want to work with me?

Project prices start at 5000 EUR. I do only projects and contracts with fixed end-of-project date.