I have years of experience with digital marketing and digital analytics, using various analytics tools based on client needs and preferences.
- Simplicity over complexity
- Embrace privacy
- People over tech
- Quality over quantity
- Analyse your data
- Automate what should be automated
- Activate the data you have collected
I am available for
- Digital analytics consulting
- Presentations
I prefer clients who need me for
- Digital analytics strategy & architecture
- Econometrics / machine learning projects
- Privacy focused analytics (especially using European tools)
Latest blog posts
Should you use Matomo Tag Manager or Google Tag Manager (GTM) with Matomo Analytics?
Matomo Tag Manager is an open-source tag management tool which can also be self-hosted. But…
Server-side tracking and server-side tag management: why they do not automatically improve data or privacy
Server-side tracking and tag management provide a solid technical foundation for analytics, but they are…
350 tags in Google Tag Manager: A symptom of poor tag management design
Tag management is about building a system that works. It should be simple enough to…
Do you want to work with me?
Project prices start at 5000 EUR. I do only projects and contracts with fixed end-of-project date.