I have years of experience with digital marketing and digital analytics, using various analytics tools based on client needs and preferences.
- Simplicity over complexity
- Embrace privacy
- People over tech
- Quality over quantity
- Analyse your data
- Automate what should be automated
- Activate the data you have collected
Latest blog posts
Piwik PRO vs. Matomo – what do I really think?
The comparison between Piwik PRO and Matomo is often framed as a choice between open…
Event tracking in Matomo Analytics: how to migrate from GA4
GA4 and Matomo are built on different assumptions about what an event is, what it…
Migrating from GA4 to Matomo Analytics: what decision-makers should know
In this post, I explain what you should understand when migrating from GA4 to Matomo…
Do you want to work with me?
Project prices start at 5000 EUR. I do only projects and contracts with fixed end-of-project date.