Mikko Piippo

A b2b company redesigns its website to create a unified customer experience. Services are streamlined, business units are integrated, and local markets are brought under one domain, visual identity, and navigation. The goal? One company. One message. One modern site. And yet… once the site goes live, each business unit and market still asks: “Can […]

“What did marketing actually achieve?” – is the question at the end of every quarter. Or every month. And the answer never quite satisfies anyone in the room.

Minimalism influencers advocate no-buy months. They stop buying anything unnecessary to focus on what they need. In digital analytics, we can use “no tagging” months to focus on data that matters.

Companies need to ensure that someone is actively analysing the data and turning it into recommendations. Otherwise, digital analytics will remain a dream.

Asking “why” forces us to focus on the motivations, pain points, and decision-making processes behind user actions.

In digital analytics, the technical side of the work is rarely the biggest challenge. It’s persuading stakeholders to take action based on insights.

AI is impressive. But does AI-generated content make you, your blog or your company memorable and interesting? Does it make you a thought leader?

Many companies spend time and money picking the perfect digital analytics tool. With so many options available, each offering slightly different features and terminologies, it’s easy to get caught up in the selection process. Enterprise tools (GA360, Adobe Analytics, etc.) are often sold as shiny objects and silver bullets that promise to solve all digital […]

Picture someone who installs an ad blocker to stop all online advertisers from tracking them. When they visit websites, they click “accept” on cookie notices, thinking their ad blocker already blocks any tracking from those cookies.